![]() ![]() This feature can be relevant for eCommerce type Mini Program. Tencent releases a live streaming capability to be integrated into a WeChat Mini Program (MP) in 2020. It’s a templated feature which is only open to enterprise. Live streaming component to integrate into a custom made Mini Program. Options to do WeChat Live-streaming Live streaming via a branded Mini Program ![]() collaborate with a 3rd party WeChat influencer with a relevant fanbase to host a live streaming session which doesn’t require technical development resourceīenefits of doing live streaming on WeChat.set up their own WeChat-based broadcast channels (more details □□□□).There are several solutions to enable brands and businesses to do live streaming within WeChat. Taobao Live aims to deliver 500 billion yuan sales in the next three years.A total number of 81 live rooms on Taobao Live reached 100 million yuan sales a total of 5 organizations broke 1 billion yuan sales.In 2019, Taobao Live brought 20 billion RMB sales during Double 11.In 2018, Taobao’s live broadcasting platform Taobao Live delivered more than 100 billion yuan sales of products, a year-on-year growth rate of nearly 400%.Among them, those younger than 24 years are more likely to be attracted by new products release and buyer’s sharing. 86% of live streaming users thought positively about live streaming marketing.50.5% of live streaming user would make comments, over 40% of them would like it, reward hosts (free-to-play), and share videos to others.63.2% of users watched live streaming to relax.this distribution channel has proven tangible results.Market size of online live streaming in China from 2016 to 2020 | June 2018 Introduction to WeChat Live Streaming What is the live stream on WeChat?įunctionalities and channels within WeChat to do a live broadcastĪ few industries (graming, e-commerce to name a few) are active in live video broadcasting because: the type of products or services to promoteġ.Live streaming contents can help conversion depending on your: the online users preference to hear about their favourite brands through WeChat.Taking the curve of the fast-growing market size of online live streaming ( it will reach around 112 billion yuan in 2020 according to the forecasts), the WeChat team have provided brands with tools to easily and cost-effectively realize a live broadcast leveraging: This form of content creation is mainly used by WeChat KOL/influencer and brands to interact with their audience. ![]()
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